As CEO of Holition, Jonathan Chippindale will introduce this panel with a talk on The Evolution of Retail. Bringing up the idea of changing retail horizons, the needs of the new digital consumer, and what can be provided for them both in-store and at home, this introduction will open up the numerous avenues of opportunity there now exist for consumers and brands.
The panel will discuss the majority of retail brands in 2013 who have some form of presence on social media platforms, garnering 100s of 1000’s of ‘followers,’ ‘friends,’ and ‘likes’ but may not be using this information to increase revenue. They will be questioning whether being a member of facebook, twitter etc can be a genuine sales tool or just a redundant attempt to raise brand awareness? Are digital consumers paying attention to the companies they are casually associated with over the internet, or not?
Similarly, how can emerging brands turn Facebook followers into faithful followers and create a new community of willing customers excited about their product? In the constantly evolving digital market E-commerce is a huge competitor with the high-street, but as yet is not harnessing the power of social media to it’s fullest capacity. This panel will cover why and how this can be changed, and if it is even necessary.
This talk will appeal to any marketers looking to utilise digital tools to improve their business, and bring in more consumers.