Increasingly the question facing all businesses, large and small, is ‘how’ can we act in a socially and environmentally responsible way rather than ‘should we’.The emergence of initiatives such as the B team http://bteam.org/about/vision/ suggests that we’re experiencing a profound shift in the very principles on which business is based. Social media is playing a pivotal role in this transformation, as evidenced by the expansion of ‘Social for Good events at Social Media Week and Mashable’s ‘Social Good’ summit http://mashable.com/sgs/. This transformation is also redefining how the traditional guardians of people and planet, the charity sector, works with business.Hear research results about how the most socially responsibly businesses are outperforming others in traditional business measures such as profit. Our panel of leading brands will also share real examples of ‘being good’ in practice. We’ll also explore some of the real challenges faced in implementing CSR programs, and through UNICEF UK draw from deep experience of cause related social media programs and new opportunities for charities working with business.Expect an informative, thought provoking and inspiring session that will appeal to anyone in business, Not-for-Profit or charity sectors looking to understand how they can make a difference to people and planet through their business activity.
