31 OCT - 1 NOV

The Science of Social – An Experiment in Influence

Hosted by Aegis Media

  • Thursday, September 26, 2013

  • 11:00 AM - 1:00 PM

  • Venue: SMWLDN HQ

  • Category:

Social media is an accepted part of our landscape, yet our industry still struggles to articulate the commercial value of the conversations our clients can have directly with their consumers.

Marketers know their brand’s social profile is a useful indicator of popularity or affinity, but they want to know what consumer engagement can mean beyond that.

At Aegis Media, we have been conducting a series of trials in partnership with academics from Cambridge University to see how insights from the fields of behavioural economics and social psychology can help us better understand the factors that influence and drive social media behaviours. And, of course, the benefits that brands can unlock as a result.

For Social Media Week, we will share our research, ask how people’s behaviour in social spaces is governed by what other people do, and investigate how Facebook Likes influence the attitudes, intentions and behaviours of consumers.

The event will start with a short presentation followed by the live experiment with our audience. The panel will then debate their views before our findings are presented back.

Panelists confirmed:

– Ed Hartigan, Head of Social – iProspect

– James Caig, Head of Social Strategy – Isobar

– Nick Siantonas, Behavioural Strategist – Isobar

– Richard Morris, Managing Director – Vizeum

– Stephen Donajgrodszki, Senior Partner – Equal

This session is the first of a series of explorations by Aegis Media into peer-to-peer behaviour on social platforms, using techniques and insights from behavioural economics and social psychology. We hope you can join us at this experimental event.


If you have a SMWLDN VIP Pass please register now! If not…


Event Location

Social Media Week

The Science of Social – An Experiment in Influence

September 26, 2013 - 11:00 AM - 1:00 PM

Hosted by Aegis Media

James Caig

James Caig

Head of Social Strategy, Isobar UK

Stephen Donajgrodszki

Stephen Donajgrodszki

Senior Partner, Equal

Ed  Hartigan

Ed Hartigan

Head of Social, iProspect

Richard Morris

Richard Morris

Managing Director, Vizeum

Nick Siantonas

Nick Siantonas

Behavioural Strategist, Isobar