Lorenzo is Head of Social Strategy for Northern and Central Europe at Google. His role is two folds, on the one hand he supports brands and marketers to integrate G+ into their broader Social marketing. On the other hand he works with engineers in California, providing market insights to localize Google+ in Europe. Lorenzo started working at Google 3 years ago, prior to which he worked as a management consultant for A.T. Kearney. He holds an MBA degree from London Business School. Outside of the workplace, Lorenzo loves playing football and doing all sorts of sea related activities from sailing to wake boarding, fishing and more.