Every day millions of conversations happen on Twitter, and this provides millions of moments for brands to capture and benefit from. I will talk about how brands can effectively plan for these moments, and rise to to top by doing so.
Twitter Keynote: Plan For The Moment, Luke Townsin
Hosted by Twitter
Event Location
Event Speakers
Luke Townsin
Head of Creative Development, Twitter
Luke Townsin
Head of Creative Development, Twitter
Luke started off his career at media agency OMD as a digital planner working on clients such as Vodafone, Sony & Citroen where he worked on integrated digital strategy and communications.
With a desire to understand the creative side of the business, he moved to TBWA/Agency.com to work on strategic digital partnerships and lead the media brand planning for British Airways. He was responsible for the digital planning and execution of BA’s then groundbreaking Terminal 5 campaign.
Returning to OMD as a planning director, leading a number of high profile accounts and working on new business pitches; he departed agency land to join Twitter’s first UK team to help spearhead their drive into the ad market.
Having successfully lead agency sales relationships, specifically with Omnicom Media Group, he was shortlisted for IPA Sales Newcomer of Year in 2012.
Luke now leads development with creative shops for Twitter, helping them build integrated ideas, as well as providing advice on how to best plan and execute on the platform.
