Humour sells. It makes us feel good. It makes people feel good about customers even before they know the brand. Great content can shock, amuse, titillate, engage. But there’s a line. A fine line, between love and hate (is there a song in there somewhere?)
Get it wrong and you risk outrage, with potentially disastrous consequences. As brands look to bring the funny to their campaigns, they’re treading this fine line which is why the professional mirth makers are in-demand.
This panel – we hope there’s a few jokes – examines the serious business of shock and guffaws with a panel who’ll explore some good and bad examples. From Paddy Power’s controversial TV ads to Wish.co.uk’s radical PR approach to promoting zombie experiences there’s plenty to get your teeth into.
This session is ideal for brands looking to humour and edgy content and for marketers exploring what content tickes the audiences’ fancy.
Will Saunders, Executive Producer, BBC Comedy
Sanderson Jones, Comedian & Founder, Sunday Assembly
Richard Kershaw, Wish.co.uk
Chaired by Jon Burkhart