#SMWLDN

31 OCT - 1 NOV




Masterclass: The Value of Content Marketing

Hosted by Outbrain

  • Thursday, September 26, 2013

  • 9:00 AM - 10:00 AM

  • Venue: SMWLDN HQ

  • Category:



SoldOutContent marketing is not new, however, we’re seeing a rise in brands using content to create engagement with their fans. In this session, Outbrain will discuss the reasons more and more brands are adopting a content marketing strategy, which brands are successful and why. We’ll also share how to integrate a content plan into your marketing mix and measure success outside of the last click.

This event is well suited to brand marketers and media/PR/digital/creative agencies.

Instructor: Alex Cheeseman, Head of Brands and Agencies at Outbrain – http://www.outbrain.com/

If you have a SMWLDN VIP Pass please register now! If not…

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Event Location



Social Media Week

Masterclass: The Value of Content Marketing

September 26, 2013 - 9:00 AM - 10:00 AM

Hosted by Outbrain




Alex Cheeseman

Alex Cheeseman

Head of Brands and Agencies, Outbrain