Content marketing is not new, however, we’re seeing a rise in brands using content to create engagement with their fans. In this session, Outbrain will discuss the reasons more and more brands are adopting a content marketing strategy, which brands are successful and why. We’ll also share how to integrate a content plan into your marketing mix and measure success outside of the last click.
This event is well suited to brand marketers and media/PR/digital/creative agencies.
Instructor: Alex Cheeseman, Head of Brands and Agencies at Outbrain – http://www.outbrain.com/