SMILE – Social Media Inside the Large Enterprise is the largest event in Europe dedicated to exploring how large companies and organisations are using social media tools behind the firewall.
We held the inaugural SMILE in October 2012 introducing key themes; laying down a business case, choosing the right platform. We heard from early adopters and pioneers who shared the successes and the lessons learnt as they launched their new platforms in companies such as Diageo, UniCredit, and CapGemini. In March 2013 we held the second event which was attended by over 200 companies from around Europe, where they heard case studies from Philips, SAS Institute, Yammer, Socialcast and NewsGator.
The audience are internal communication managers and Directors from a range of large organisations.
In our next SMILE event we will continue on the social media journey. Looking at such issues as:
How to integrate your employee social media into your existing architecture?
Behind the firewall or up in the clouds?
How does your internal social media strategy align with your overall business strategy?
Making social media mobile and the rise of BYOD.