One of the greatest media theorists of our time, Marshall McLuhan, remains as important today in the context of social media as he did in the 1960′s with the advent of television. His theories have stood the test of time, showing that media acts as an extension of a persons sense or perception e.g. hearing, sight, touch etc. In the age of smartphones, tablets and social media, this is proven to be even more the case. Robert K. Logan, another Canadian theorist recently updated Marshall McLuhan’s ideas in his seminal work, “Understanding Media: The Extensions of Man” to make sense of our social “mediums” such as Facebook and Twitter. At Social Media Week 2013 Tug will be talking about and celebrating Canada’s most famous media theorist and how the emergence of social media marketing becomes a lot clearer when looking at it from his revolutionary perspective.
