Open Business is an approach to enterprise that draws on themes such as Open Data, Networked-Organisations, Crowd-Funding and Collaboration. The approach places value on transparency, stakeholder inclusion, accountability and trust. Our interactive panel will be discussing the highs and lows of designing and delivering an open culture against a resistance of corporate normality. This is useful for business leaders who want to explore open business principles for their business.
On the panel are Mark Earls (Author of business bestsellers “Herd: How to Change Mass Behaviour by Harnessing Our True Nature” and “Welcome to the Creative Age – Bananas, Business and the Death of Marketing”. Also winner of Emerald Insights Award), Dave Coplin (Author of business bestseller “Business Reimagined: Why work isn’t working and what you can do about it”. Chief envisioning Officer at Microsoft & The Envisioners), Andrew Hill (Multi-award winning journalist veteran of Financial Times. Management editor of Financial Times), Dorothy Mead (Commerce innovator. Head of Marketing at Blur Group) and Chris Hirst (Since his appointment as CEO in Jan 2010 Grey London has been the fastest large agency in London driven through significant new business success, strong organic growth and acquisition. In addition to the core business, comprises four business units: GreyPossible, The Social Partners, Dialogue and GreyWorks. Grey is built on Open Culture. Chairing the session is author of “The 10 Principles of Open Business” David Cushman (Former MD of 90:10 agency and currently Strategy Partner at The Social Partners).