#SMWLDN

31 OCT - 1 NOV




Tough to Talk About

Hosted by The Children's Society

  • Tuesday, September 24, 2013

  • 11:00 AM - 12:00 PM

  • Venue: Terrace Gallery, Museum of London

  • Category:



We work with some of the UK’s most vulnerable children; so we know first-hand how hard it can be to talk about sensitive subjects.

But what happens if you’re launching an awareness campaign or fundraising appeal around a tricky topic? Where do you start? Can social media help you get people engaged or will your users just shy away?

In this question and answer session, our speakers will share their experiences of using social media to tackle taboo subjects.

Joining us on the panel will be:

Abi MacDougall, Time to Change

Abi is the digital manager for Time to Change, a campaign set up to challenge the myths and discrimination that people with mental health problems face. Their campaign message is that it’s #timetotalk – and by starting conversations about mental health through social media and empowering people to share their personal experiences through blogs, they’re helping thousands of people to break the silence that keeps this social stigma so entrenched.

Emma McQuillan, NSPCC

Emma  is a senior digital manager for the NSPCC and will be talking about the digital aspect of their recent Underwear Rule campaign, encouraging parents to #talkPANTS and keep their children safe from abuse.

Ilona Pinter, The Children’s Society

Ilona is our policy lead on asylum and immigration policy, focusing on unaccompanied asylum-seeking children, victims of trafficking and refugee and migrant families. An active Twitter user, Ilona is co-chair of the Refugee Children’s Consortium and sits on The Office of the Children’s Commissioner’s Asylum Advisory Board.

Amy Witter, formerly AMV BBDO

As a planner for agency AMV BBDO, Amy worked on several campaigns for the Metropolitan Police, including ‘My Decision’, a website providing advice for rape victims and a campaign called ‘Who Killed Deon?’, educating young people about joint enterprise.

The discussion will be chaired by our Digital Director, Emma Callagher.

This session is aimed at those for working for any public, private or third sector organisation that needs to talk openly about delicate issues.

It’s a great opportunity to learn what tactics work well, which ones don’t, and how social media could help you leverage support for things that have been traditionally tough to talk about.



Social Media Week

Tough to Talk About

September 24, 2013 - 11:00 AM - 12:00 PM

Hosted by The Children's Society