The introduction of hashtags on Facebook is now old news, and socially savvy brands have started to connect campaigns across multiple social networks, using them as the glue that connects their campaigns. However, industry analysts claim that hashtags have the potential to become the dominant mechanic that will transform the future of digital marketing.
From immediate second screen interactions, to the long-tail of campaign proliferation, hashtags will disrupt traditional paid media models, where traditional TV brand dollars will flow into social campaigns at a rate not seen before. Hashtags have the capability to publish content from brand advocates at the centre of digital marketing and will revolutionise how websites, advertising and branded experiences are presented to consumers.
In this session, Richard Jones, CEO of EngageSciences will be joined by senior agency and brand marketers to illustrate how leading social brands, like Nokia and Unilever, are focused on using hashtags to disrupt digital media by connecting and mobilising their army of brand advocates. Sign-up today to discover how you can pimp your hashtag with EngageSciences. #SMWFreshlyPimped