The internet has changed the way brands approach campaigns and creativity is central to this shift. If you’re looking for some creative inspiration for your digital or social campaigns, then this session is for you.
We’ll look at the murky world of ‘the viral’, explaining why it’s impossible to ‘create’ a viral but will also look at some of the factors that are likely to give you the best possible likelihood of success. Using practical examples from real brands, you’ll come away with a broad range of ideas to get those creative juices flowing.
We’ll then turn our attention to the relatively new trend of co-creation. We’ll explain why co-creation merely represents an evolution of creative collaboration and will look at some of the most effective co-creation campaigns that brands have executed so far. You’ll come away knowing the five co-creation ‘must-haves’ with examples of how you can put them into practice immediately.
Join experts from our brand team to celebrate the new creative opportunity that social media affords. We will provide practical tips and tricks on how to maximize creativity using real examples, providing new creative techniques you can deploy today.
- Andrew Ager – Creative Director at Ketchum
- Tom Hemsley – Creative Director at Little Dot Studios
- Danny Whatmough – Associate Director Digital at Ketchum and Chairman of PRCA Digital Group
- Beth Fallon – Director of Marketing, European Theatrical at Warner Bros. Pictures International