Social media continues to generate massive amounts of data at an increasingly astounding rate. While more data means more complexity, brands are just seeing the tip of the iceberg on the true value on how to use data to derive strategic business insights to make effective and actionable business decisions. This session will feature an array of data experts who will explore the emerging trend of big data in social media, and discuss the value of how we can extrapolate “good data” from a universe of information.
Anna Edwards, TV News Anchor, Bloomberg
Afzal Bari, Senior Industry Analyst at Bloomberg
Delphine Remy-Boutang, Founder of The Social Bureau
Francesco D’Orazio, CIO of FACE Group
Simon Wardley, Researcher at CSC Leading Edge Forum
Joost Poolman Simons, Business Development Manager at Ipsos MORI UK