In a social media landscape that is becoming ever more video-first, it’s become increasingly hard to stand out from the densely packed crowd. Yes, there’s having a great opening and shorter, punchier video but, beyond that, how do you make sure your video content really cuts through? Are there learnings that can be gleaned from longer-form video, from film and TV creation, or does social video have a set of rules all of its own?
From the initial thumb-stop moment to picking the right video format; from platform specificity to the perfect story, That Lot’s David Schneider and David Levin guide you through what works and what doesn’t work in creating and landing video on social. Using examples from their video output for clients such as Channel 4 and E4 (now the UK’s biggest broadcaster on Facebook by a country mile), dissecting innovative video formats and ad-units by the likes of Nando’s, B&Q and Red Bull, and drawing on David S’s experience in film and TV (most recently The Death Of Stalin, which he co-wrote), the two Davids discuss how to combine creativity, a platform-first approach, data and testing to win at social video, and whether a country mile is different from a normal mile.