#SMWLDN

31 OCT - 1 NOV




[ACADEMY A12] Planning for Success: Aligning Creative with Paid Social Media

Hosted by Social Media Week

  • Friday, November 1, 2019

  • 4:30 PM - 5:15 PM

  • Venue: QEII Centre: Victoria Room (2nd Fl)

  • Category: Social Content



PRE-REGISTRATION is now closed for this session. Entry may be possible by arriving early in and claiming a spot in the Academy check-in waiting area.
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SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes.
Academy sessions will not be video captured or live streamed.

In an age that favors big media budgets, creative can play second fiddle. The notion that before you can target you have to tell an amazing story often gets buried and deprioritized for the sake of targeted content and conversions. However, it is precisely these meaningful narratives that will directly influence how you brand is perceived. A successful brand will win hearts, minds and wallets at the same time.

In this session, explore ways to ensure your creative is playing in sync with your media distribution with That Lot’s Joe Orton, Head of Paid Social Strategy.

Attend this session and learn:

  • How to pick the right platforms, format and placements for your brand
  • How to develop an aligned creative idea and strategy
  • How to plan your AB testing

Event Location



Social Media Week

[ACADEMY A12] Planning for Success: Aligning Creative with Paid Social Media

November 1, 2019 - 4:30 PM - 5:15 PM

Hosted by Social Media Week




Joe Orton

Joe Orton

Head of Paid Social Strategy, That Lot