#SMWLDN

31 OCT - 1 NOV




[ACADEMY A7] Campaign Content Strategy: Deeper Insights to Connect Emotionally with Your Target Audience

Hosted by NetBase

  • Friday, November 1, 2019

  • 9:30 AM - 10:15 AM

  • Venue: QEII Centre: Victoria Room (2nd Fl)

  • Category: Data Decision Making



SEATING IS LIMITED. PRE-REGISTRATION is required: instructions will be sent to attendees via email. Academy sessions will not be video captured or live streamed.

In an age of information overload, social analytics has become a buzzword that is more said than leveraged as a tool. What marketer has the time to sort a sea of results including spam, bots, and trolls to get to what they’re really interested in?

With a few simple best practices under your belt, social media analytics can help you go beyond the basic reaction and uncover more about your customer. For instance, you can drill down through the social conversations to learn what your brand advocates are actually saying. You can also understand how to extract precise social insights that connect directly with campaign goals.

In this session, join NetBase Solutions’ Jackie Balchin, Senior Strategist, and learn actionable insights that take campaign performance to the next level. Specifically, she’ll explore how global brands like Nike can use social listening for their campaigns pointing to strategies ranging from audience segmentation and targeting, content inspiration and ideation, and real-time measurement and optimization for maximizing engagement. She’ll also share segmenting campaign reactions from the general public and your brand advocates examining if you’re converting your competitors’ brand advocates.

Event Location



Social Media Week

[ACADEMY A7] Campaign Content Strategy: Deeper Insights to Connect Emotionally with Your Target Audience

November 1, 2019 - 9:30 AM - 10:15 AM

Hosted by NetBase




Jackie Balchin

Jackie Balchin

Senior Social Strategist, NetBase