31 OCT - 1 NOV

[ACADEMY B4] Don't Just Hear, Listen: The Power of Social Listening

Hosted by Social Media Week

  • Thursday, October 31, 2019

  • 2:30 PM - 3:15 PM

  • Venue: QEII Centre: Albert Room (2nd Fl)

  • Category: Social Content

PRE-REGISTRATION is now closed for this session. Entry may be possible by arriving early in and claiming a spot in the Academy check-in waiting area.
Academy sessions will not be video captured or live streamed.

Creating the perfect marketing plan is far from simple. It begins with an astute understanding of your goals. Are you focusing on a targeted group of customers? Are you looking to attract new customers to your brand or business?

Answers to these questions can be found from social listening — that is — what is being said about your company, products, brand and team on social media, and your competitors. Done right, such insights can be an invaluable tool, allowing you to harness critical information applicable across business development, R&D, customer service and real-time marketing campaigns.

In this session, Jay Paul, Founder & Director at Hustle & Hive Marketing, will delve into the power behind social listening including who and what to listen to and how these conversations can be incorporated into a successful social strategy. On the flip side of the coin, she’ll also share the detriments of not staying in the loop.

Attend this Academy session and learn:

  • Why social listening is important and what can go wrong when we aren’t listening
  • Who and what should be we listening to (brands, communities, influencers, thought leaders)
  • Tools and best practices for listening on social and incorporating what you hear into your strategy

Event Location

Social Media Week

[ACADEMY B4] Don't Just Hear, Listen: The Power of Social Listening

October 31, 2019 - 2:30 PM - 3:15 PM

Hosted by Social Media Week

Jay Paul

Jay Paul

Founder & Director, Hustle & Hive Marketing