#SMWLDN

31 OCT - 1 NOV




[ACADEMY B7] Harnessing the Value of Paid Social

Hosted by Social Media Week

  • Friday, November 1, 2019

  • 9:30 AM - 10:15 AM

  • Venue: QEII Centre: Albert Room (2nd Fl)

  • Category: Paid Media Models



PRE-REGISTRATION is now closed for this session. Entry may be possible by arriving early in and claiming a spot in the Academy check-in waiting area.
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SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes.
Academy sessions will not be video captured or live streamed.

The social space has changed and matured greatly over the last few years. A place that was once powered only by Likes is now a personalised homepage for billions around the globe. A paid plan is essential for ensuring content reaches your audience and drives the right actions.

In this session, join award-winning digital marketing strategist and instructor, Steph Parker, and learn the role paid social plays within a larger, omnichannel marketing plan, and how to harness its functionality on any budget.

Attend this session and learn:

  • Learn the core features and functionality of paid social channels (targeting, placements, objectives)
  • Understand the role of social media within a digital strategy from a user perspective
  • Identify how to build a paid social brief

Event Location



Social Media Week

[ACADEMY B7] Harnessing the Value of Paid Social

November 1, 2019 - 9:30 AM - 10:15 AM

Hosted by Social Media Week




Steph Parker

Steph Parker

Digital Strategy Lead, FleishmanHillard Fishburn