PRE-REGISTRATION is now closed for this session. Entry may be possible by arriving early in and claiming a spot in the Academy check-in waiting area.
SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes.
Academy sessions will not be video captured or live streamed.
The social space has changed and matured greatly over the last few years. A place that was once powered only by Likes is now a personalised homepage for billions around the globe. A paid plan is essential for ensuring content reaches your audience and drives the right actions.
In this session, join award-winning digital marketing strategist and instructor, Steph Parker, and learn the role paid social plays within a larger, omnichannel marketing plan, and how to harness its functionality on any budget.
Attend this session and learn:
- Learn the core features and functionality of paid social channels (targeting, placements, objectives)
- Understand the role of social media within a digital strategy from a user perspective
- Identify how to build a paid social brief