31 OCT - 1 NOV

[ACADEMY B8] Harnessing the Value of Paid Social

Hosted by Social Media Week

  • Friday, November 1, 2019

  • 10:30 AM - 11:15 AM

  • Venue: QEII Centre: Albert Room (2nd Fl)

  • Category: Paid Media Models

PRE-REGISTRATION is now closed for this session. Entry may be possible by arriving early in and claiming a spot in the Academy check-in waiting area.
Academy sessions will not be video captured or live streamed.

The social space has changed and matured greatly over the last few years. A place that was once powered only by Likes is now a personalised homepage for billions around the globe. A paid plan is essential for ensuring content reaches your audience and drives the right actions.

In this session, join award-winning digital marketing strategist and instructor, Steph Parker, and learn the role paid social plays within a larger, omnichannel marketing plan, and how to harness its functionality on any budget.

Attend this session and learn:

  • Learn the core features and functionality of paid social channels (targeting, placements, objectives)
  • Understand the role of social media within a digital strategy from a user perspective
  • Identify how to build a paid social brief

Event Location

Social Media Week

[ACADEMY B8] Harnessing the Value of Paid Social

November 1, 2019 - 10:30 AM - 11:15 AM

Hosted by Social Media Week

Steph Parker

Steph Parker

Digital Strategy Lead, FleishmanHillard Fishburn