Combining his endless knowledge of rock n roll analogies with over 15 years of marketing experience, LinkedIn Marketing Solution’s Group Manager of Global Content and Social Media Marketing, Jason Miller, breaks down the step by step process he used to build a world class revenue driving B2B content engine yielding unprecedented results. Put on your marketing seat belt and get ready for a content marketing riff-a-palooza of actionable takeaways you can start implementing immediately.
How to Achieve Face-Melting Content Marketing ROI
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Jason Miller
Global Content Marketing Leader, LinkedIn
Jason Miller
Global Content Marketing Leader, LinkedIn
Jason Miller leads global content and social media marketing initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. He is the author of the Amazon #1 Best Seller Welcome to the Funnel. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company’s global content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80’s metal karaoke, and winning at Seinfeld trivia.
