This session will take place at the AI Discover Stage with Lexus. Sessions will not be video captured or live streamed.
Along with being a community and a marketplace, Lobster is at core a technology company based on AI and ML. Lobster believes AI could be an assistant, a partner or, even a director in the creative process. Depending on which level we look at, there are many possibilities to speed up the dull work and let more space and time for the truly creative tasks in the world of advertising. Olga Egorsheva, CEO & Co-Founder of Lobster, will speak about the layers behind that support the future of work in the creative industries. Looking at its role in the daily life, we will be able to demonstrate how normal people going on about their daily lives posting on social media become part of the creative process if they want to without any effort.