This session will take place at the AI Discover Stage with Lexus. Sessions will not be video captured or live streamed.
Advertising in crisis – time to embrace AI. With advertising undergoing a seismic shift for both agencies and clients there’s never been a more pressing time to embrace new ways of thinking and new ways of working to thrive in this new world, or even to survive. In both the near and medium-term AI enabled technology can transform our working models and ways of thinking about how we understand people, develop strategies, develop ideas and understand what’s truly working. In this session, Neil Davidson, Managing Director for HeyHuman, will cover the opportunities for agencies and clients and the journey to getting there.
