This session will take place at the AI Discover Stage with Lexus. Sessions will not be video captured or live streamed.
Talk 1: Maria Flores Portillo, General Manager UK, Persado
AI may be just about to resolve the biggest accountability blind spot in the advertising industry: the creative process. Today, CMOs use data to drive pretty much every targeting decision, yet coming up with the right piece of creative to truly move their audience is still a gambling exercise. How can machines help us overcome some of our inherent human limitations and support the generation of the highest performing creative message we’ve ever seen?
Talk 2: Tom Salvat, CEO & Founder, CONCURED
Artificial Intelligence is a huge growth area which is set to revolutionize marketing but, are marketers looking at AI in the right way to start using it now? In this talk, Tom Salvat, CEO of multi-award winning Marketing Artificial Intelligence Platform CONCURED, will explore:
- What does AI mean for me as a marketer?
- How should I invest in AI?
- How can I be a better marketer with AI today?