Influencer Marketing is Dead: Where the world's largest advertisers are going wrong

Hosted by Peg

  • tuesday, September 12, 2017

  • 6:30 PM - 9:30 PM

  • Irongate House

This is an independently organized event and not part of the official program. HQ passholders must register separately if they wish to attend.

As traditional Ad spending shifts away from TV, brands and agencies are searching for the best methods to execute innovative Influencer Marketing campaigns. Consumers trust Influencers more and more, but they can easily see right through Kim K. and other “Insta-Famous” stars demonstrate how skinny tea have transformed their lives.

While Influencer Marketing proves to be wildly successful, Peg (a platform built for Influencer Marketing) actually thinks the market, as we know it, is dying. We’re now at a unique time where Influencer Campaigns are the norm for brands and agencies to promote trust with their target audience. How do we do this and how do we do this the right way?

One thing to note is that these influencers are human beings, and that should be factored into your entire process from selection, to messaging, contracts and measurement of campaigns.

At our event and panel, you’ll take away the largest mistakes people are making in this industry.

We will host a debate with a major brand, agency, talent manager, and an influencer so that those closest to the market get to express their views on the rights and wrongs of Influencer Marketing.

Event Outline:

6:30 – 7:00 Doors open and welcome
7:00 – 7:30 Intro to Peg’s Influencer platform and why our CEO, Nic Yeeles believes Influencer Marketing is Dead
7:30 – 8:30 Panel and open discussion on Influencer Marketing
8:30 – 9:30 Networking + Cocktail Hour


  • What are the largest mistakes being made in this industry.
  • Understand what Influencer Marketing means for your own company.
  • Come away inspired to implement your own Influencer Marketing strategies.
  • Learn how to formulate a high quality Influencer Collaboration Strategy that leaves your target audience happy and wanting more.

Social Media Week

Influencer Marketing is Dead: Where the world's largest advertisers are going wrong

September 12, 2017 - 6:30 PM - 9:30 PM

Hosted by Peg

Nic Yeeles

Nic Yeeles