In this session we will explain how to take the data commonly contained in reports and use it to create insights and recommendations which justify plans, back up ideas, and demonstrate real results. After talking through the basic steps for developing an insightful report – and the challenges facing the industry – teams will be challenged to interpret a set of data during a ‘devise your insight’ master class.
The master class:
Your client is MoonCats, an advocacy group who want to create a utopia for cats on the moon. The brand has recently run an awareness campaign for their cause showing the positive effects of the moon’s gravity on cats. Reaction has been mixed, animal rights supporters have openly criticized the project whilst cat hating group R.U.F.F (Reduce Unwanted Feline Friends) have taken up the mantle as their own, threatening to make the campaign spin rapidly out of control. How will you save the day?
Using our ‘Choose Your Own Insight’ adventure booklet you will be asked to review the data, build a report and share recommendations to the MoonCats client. But choose wisely! – your approach and insights will either save the day … or leave cats grounded on Earth forever.
What can attendees expect from the session?
- How to develop key insights and recommendations from the swathes of data which are accrued during any campaign measurement program
- How these insights can change and improve the outcome of your campaigns
- How to make sense of the chaos
This is an independently hosted event. To attend you must register for this event separately. HQ Passholders are not guaranteed access.