#SMWLDN

31 OCT - 1 NOV




Avoid Social Chimpery: Use Social ROI To Build Quality Campaigns And Stop Flinging Crap!

Hosted by Synthesio

  • Wednesday, September 16, 2015

  • 10:30 AM - 11:30 AM

  • Venue: Masterclass Room, B1 at Victoria House

  • Category:



Chimpery: n. 1. The act of mistaking motion for progress. 2. diffuse, undifferentiated activity without a clear goal 3. Flinging one’s shit and shrieking at the top of one’s lungs in lieu of actually solving a problem.

David Parkinson of Nissan Automotive and Matthew Zito, VP of Product at Synthesio, explain how Social Listening can help you run a quality, strategic and effective digital campaign. They will discuss how to discover and use true Social ROI metrics and data, provide actionable tips on how you can improve your campaigns and learn what is (and isn’t) working through Social Listening. In other words, David and Matthew will show you how you can stop flinging and start delivering!

Event Location



Social Media Week

Avoid Social Chimpery: Use Social ROI To Build Quality Campaigns And Stop Flinging Crap!

September 16, 2015 - 10:30 AM - 11:30 AM

Hosted by Synthesio




DavidParkinson

DavidParkinson

Head of Digital for Africa, Middle East and India, Nissan

Matthew Zito

Matthew Zito

Chief Strategy Officer, Synthesio