Banking's Social Year: Barclays, HSBC, Finextra

Hosted by Connect Group

  • monday, September 23, 2013

  • 3:00 PM - 5:00 PM

  • Business & Entrepreneurship Hub Bloomberg London

How are the banks using social media to deliver stronger customer engagement?

An ideal session for marketers involved in consumer finance marketing and a unique opportunity to hear

1. How banks are using social media in their marketing mix.

2. Where they are on the journey to integrating social into the business.

3. Global and local marketing and media challenges

4. How the issues of regulation impact on social strategies.

5. What’s next for the big banks?

Thank you to everyone who submitted a question in advance. An excellent event all round – more here.

Speakers:

Nigel Sheldon, Director of Social Media, Barclays

Aden Davies, Social Technologies Specialist, HSBC

Liz Lumley, Special Projects Editor, Finextra

Alastair Duncan, Managing Director, Connect in London



Social Media Week

Banking's Social Year: Barclays, HSBC, Finextra

September 23, 2013 - 3:00 PM - 5:00 PM

Hosted by Connect Group




Aden Davies

Aden Davies

Social Technologies Specialist, HSBC

Alastair Duncan

Alastair Duncan

Managing Director, London, Connect Advertising & Marketing LLP

Liz Lumley

Liz Lumley

Multimedia and special projects editor, Finextra

Nigel Sheldon

Nigel Sheldon

Director of Social Media, Barclays Bank