In the context of social media where ‘nowism’ rules and interaction is dictated by a ‘thumb stop’, brands and agencies have to adapt to a ‘Generation Tinder’ swipe left, swipe right mentality.
Based on our ‘Relationships, Behaviours and Brains’ approach we will dive into specific insights in neuroscience and psychology and share our inspired techniques to optimise social media practice and better connect with people.
Balancing ease and friction, attendees will learn the essential rules of thumb to cut through in a world where the thumb rules.
Takeaways from the session:
- Neuroscience insights into how our social butterfly behaviour affects attention, emotional engagement and memory
- How to respond to a ‘Generation Tinder’ mindset
- Our ‘Relationships, Behaviours and Brains’ approach
- Balancing ease of experience with connective friction