As the world around us changes at an incredible pace, the relationships between people and brands are changing. What are these new relationships and how should brands respond to these? HeyHuman’s research into 14 new brand relationships has uncovered the rise of a new mind-set in ‘Generation Tinder.’ This values fleeting and shallow relationships more than the long-term, deeper relationships and loyalty that brands aspire to. The opportunity for ‘human brands’ is to behave differently and capitalise on these new relationships, maximising more fleeting connections and giving people the relationships people want to have with brands, not the relationships they want to have with people.
Who is the session important for: Senior marketing and agency people wanting to find new strategies to navigate the digital age.
The audience will learn:
- What is the ‘Generation Tinder’ mindset?
- What types of relationships do people want with brands today?
- How do brands win the battle for fleeting connections?