Building A Magnetic Brand: Attracting the Right People in a Hypersegmented World

3:15 PM - 3:40 PM


BFI Southbank: Stage Two South Block London SE1 8XT

This session will NOT be available on SMW Insider Live or OnDemand.

In a world where we can target people more specifically than ever — on demographics, on interests, on purchase behavior and more, marketing seems more daunting and confusing than ever. How specific is too specific? How personal is too personal? How many “tweaks” and “hypersegments” will it take to make an impact?

Amidst all of this granularity, we believe there’s a non-granular opportunity.

Now is the time for brands to stop chasing, and start attracting. To plant a flag for what they believe in — and own it. To prove that a brand that takes an authentic stance – rooted in culture and sensitive to audience needs – can build massive followership and stirred passion.

These beliefs and actions define a Magnetic Brand.

A Magnetic Brand takes a stand, clearly communicates its point-of-view, and compels you to be a part of its ethos. We see many today: John Lewis, Cadbury, Soho House, and more. What we love about them is that they attract a passionate following, while driving impact AND their bottom line.

In this session, Marc Landsberg, CEO of SOCIALDEVIANT, will arm you with the Magnetic Brand arsenal:

  • What it takes to build a Magnetic Brand in any category
  • Why a Magnetic Brand attracts some while repelling others (and why that’s a good thing!)
  • How to create mutual value for your consumers / customers and your brand
  • How to translate your magnetic brand into powerful marketing efforts
  • And much more.

Stop chasing your audiences. Start attracting them.

Venue & Location

BFI Southbank: Stage Two

South Block
London, SE1 8XT

Social Media Week

3:15 PM - 3:40 PM

Building A Magnetic Brand: Attracting the Right People in a Hypersegmented World


  • Marc Landsberg


    Marc Landsberg

    CEO / Founder