The Business of Building a BuzzFeed Brand

11:45 AM - 12:30 PM

Hosted by BuzzFeed

BFI Southbank: Stage One South Block London SE1 8XT

In less than a decade BuzzFeed has quickly become a cross-platform, global network for news and entertainment that generates nine billion content views each month. BuzzFeed creates and distributes content for a global audience and utilizes proprietary technology to continuously test, learn and optimize.

As a news organization they break news, as an entertainment studio they pioneer new video formats, and as a venture backed technology company they put data at center of how they think about editorial and creative decision making.

But, what is BuzzFeed the business? How have they turned their successful distributed publishing platform into a widely successful offering for advertisers? How are they innovating with marketers to reach and engage their audiences like never before? How do they use digital advantages to make strides in the digital media landscape?

In this fireside conversation, Toby Daniels, Executive Director of Social Media Week will lead a conversation with Brant McLean, SVP of Brand Strategy, Europe to explore the business side of BuzzFeed and how they bring new brands like Tasty and Bring Me to market.

Venue & Location

BFI Southbank: Stage One

South Block
London, SE1 8XT

Social Media Week

11:45 AM - 12:30 PM

The Business of Building a BuzzFeed Brand


  • Toby Daniels


    Toby Daniels

    Founder & Executive Director

    Social Media Week

  • Brant McLean


    Brant McLean

    SVP of Brand Strategy, Europe