“If you want the rainbow, you gotta put up with the rain.” Dolly Parton my not have been referring to the new age of privacy when she said this, but if consumers want better personalisation, they have to share a little data too.
In light of recent data scandals, coupled with privacy legislation sweeping the globe, Bauer Media join Wayin to discuss how brands can deliver true personalisation to consumers that are more scrupulous than ever when it comes to handing over their personal data.
For privacy and personalisation to co-exist, brands need to implement a fully-fledged zero-party data strategy. Zero-party data is a class of data that allows brands to build direct relationships with consumers, and in turn, better personalise their marketing, content and product recommendations. This is because zero-party data is directly, and willingly shared with you by your consumers, Helping alleviate data privacy concerns by bringing data capture and activation out into the open.
Attend this session and learn:
- The challenges Bauer Media face in the digital publishing world
- How Bauer Media capture zero-party data using incentive mechanics that offer a value exchange in return for consumer preferences
- Do personalization correctly with good data and consumer buy-in, boosting conversions and brand affinity