Capitalising on the Micro-Moment Economy

11:15 AM - 11:40 AM

Hosted by iris

BFI Southbank: Stage One South Block London SE1 8XT

Among the pack of torrid post-truths that has been 2017 so far, a beacon of factual delight was the coming-of-age of the global mobile advertising market: surpassing $100bn and accounting for more than 50% of all digital spend for the first time. And it’s expected to double by 2020. Running counter to this, is a less convenient observation that the vast majority of digital advertising still either goes completely unnoticed, or is being actively blocked by users.

How can brands tap into the multitude of micro-moments? In a world where smartphone users check their devices over 150 times a day and platforms are engineered precisely to feed the dopamine addiction of notifications, can brands capitalise on this profound shift in consumer behaviour?

In this session, former brand director of Buzzfeed and Head of Platforms & Distribution at iris Digby Lewis, takes a look at the micro-moment mobile strategies that are transforming the way brands communicate with consumers.

Venue & Location

BFI Southbank: Stage One

South Block
London, SE1 8XT

Social Media Week

11:15 AM - 11:40 AM

Capitalising on the Micro-Moment Economy


  • Digby Lewis


    Digby Lewis

    Head of Platforms & Distribution