Censorship, poverty and extreme connectivity in Asia combine to create a unique series of digital ecosystems. Censorship of external platforms has made China’s social media landscape is almost entirely homegrown; Indonesian rice farmers have better cellphone connections than central London while South Korea has more high speed Internet users per population than anywhere on earth. By examining social media usage in Asia, agencies and brands can learn to look at digital in a different way. Concrete examples will be shared.
What Consumers, Brands, And Agencies In The West Can Learn From Asia
Hosted by Ogilvy & Mather
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ThomasCrampton
Global Managing Director of Social@Ogilvy, Ogilvy & Mather
ThomasCrampton
Global Managing Director of Social@Ogilvy, Ogilvy & Mather
As Global Managing Director of Social@Ogilvy at Ogilvy & Mather, Thomas Crampton oversees a team of more than 700 social media specialists across more than 40 territories. Probably the largest global team of its kind, Social@Ogilvy helps companies understand, strategize and execute within social media. This is not a team of generalists. Built on Ogilvy & Mather’s well-known heritage of brand planning and cutting edge creativity, Social@Ogilvy taps deep areas of expertise, such as CRM and shopper marketing. The team has won awards recognizing everything from niche digital innovation to the highest creative accolades in the industry, including Clios, Effies and Cannes Lions.
Thomas joined Ogilvy in 2009 to launch the social media team in Asia, growing it in less than five years from himself and an intern to more than 250 people across 23 cities in 19 Asian territories.
Thomas is a frequent keynote speaker and moderator at high profile conferences around the world, from the World Economic Forum in Davos to Le Web in Paris, Cannes Lions and DLD in Munich.
He has lectured at numerous universities, including Stanford University, Institut d’Etudes Politiques de Paris, Hong Kong University, Keio University in Japan and the National University of Singapore.
