#SMWLDN

31 OCT - 1 NOV




What Consumers, Brands, And Agencies In The West Can Learn From Asia

Hosted by Ogilvy & Mather

  • Wednesday, September 16, 2015

  • 3:00 PM - 3:30 PM

  • Venue: Main Stage, B1 at Victoria House

  • Category:



Censorship, poverty and extreme connectivity in Asia combine to create a unique series of digital ecosystems. Censorship of external platforms has made China’s social media landscape is almost entirely homegrown; Indonesian rice farmers have better cellphone connections than central London while South Korea has more high speed Internet users per population than anywhere on earth. By examining social media usage in Asia, agencies and brands can learn to look at digital in a different way. Concrete examples will be shared.

Event Location



Social Media Week

What Consumers, Brands, And Agencies In The West Can Learn From Asia

September 16, 2015 - 3:00 PM - 3:30 PM

Hosted by Ogilvy & Mather




ThomasCrampton

ThomasCrampton

Global Managing Director of Social@Ogilvy, Ogilvy & Mather