Have you got the knowledge to be a real-time, marketing dynamo, competing in the right now? Real-time has become the standard and programmatic has started to lead the way to more of an auto-generated, content-stuffed Internet. Is the future of storytelling one based more on algorithms and if so, how should content marketers approach this step-change to automated storytelling? What kind of new data will become most useful? Which circumstances will be most tricky to navigate? Who is best positioned to succeed in this not too distant world?