#SMWLDN

31 OCT - 1 NOV




Creativity and Strategy Do Lunch

Hosted by Ogilvy and The National Gallery

  • Friday, September 18, 2015

  • 9:30 AM - 10:00 AM

  • Venue: Sainsbury Wing Theatre, The National Gallery

  • Category:



 

Peter Drucker famously said that culture eats strategy for breakfast. A mantra that was perhaps true for the 20th century. But these days, creativity and strategy certainly do lunch. They collaborate with one another to make social content that works harder and better than ever before. Data, editorial and creative briefs are all work together to bring happiness to brands on the social networks. As London Fashion Week kicks off, we take a whiplash tour of fashion from fine art and high society to the first bloggers who broke down the barrier to entry to the fashion industry and how social content and strategy have evolved from a creative happenstance to a considered modus operandi.



Social Media Week

Creativity and Strategy Do Lunch

September 18, 2015 - 9:30 AM - 10:00 AM

Hosted by Ogilvy and The National Gallery




Christine de León

Christine de León

Associate Director of Responsive Content, OgilvyOne