Peter Drucker famously said that culture eats strategy for breakfast. A mantra that was perhaps true for the 20th century. But these days, creativity and strategy certainly do lunch. They collaborate with one another to make social content that works harder and better than ever before. Data, editorial and creative briefs are all work together to bring happiness to brands on the social networks. As London Fashion Week kicks off, we take a whiplash tour of fashion from fine art and high society to the first bloggers who broke down the barrier to entry to the fashion industry and how social content and strategy have evolved from a creative happenstance to a considered modus operandi.