Cutting Through the Noise: How Consumer Earned Content and Video are Taking the Lead

Hosted by Olapic

  • tuesday, September 12, 2017

  • 1:30 PM - 1:55 PM

  • BFI Southbank: Stage Two

This session will NOT be available on SMW Insider Live or OnDemand.

Social media is no longer the alternative channel, but THE channel of choice. So in an environment where all your competitors are going after your customers, how can you cut through the noise and make a difference among savvy consumers?

In this session you will learn:

  • to deepen social relationships and engagement through earned content
  • to create thumb stopping moments in social streams and ads
  • how to enable your consumers to become brand advocates
  • how successful brands are taking the lead with earned and video content

Event Location



Social Media Week

Cutting Through the Noise: How Consumer Earned Content and Video are Taking the Lead

September 12, 2017 - 1:30 PM - 1:55 PM

Hosted by Olapic




Jose de Cabo

Jose de Cabo

Co-Founder, Olapic