Many of the more well known case studies and success stories of social media in recent years have been in the consumer realm. The corporate and B2B space seem to get overlooked, with assumptions made about what social media can and can’t deliver for a business. In fact half of B2B marketers rank social media marketing as the most difficult activity to get right.
The headline-grabbing apps and platforms aimed at a younger, mobile friendly generation have been greeted with a mixture of scepticism and bemusement by many C-Suite executives in the B2B environment… this session, aimed at mid-senior level marketers and communicators in B2B organisations aims to highlight the progress brands are making in the B2B marketing space, discuss how to make social really relevant for your business, and get the support and buy in from senior executives needed to get your social ambitions off the ground.
The event will be followed by networking and drinks for attendees.