#SMWLDN

31 OCT - 1 NOV




The Cynics’ Guide to Social in the B2B Space

Hosted by Text100

  • Thursday, September 25, 2014

  • 5:00 PM - 8:30 PM

  • Venue: Durham Street Auditorium, RSA

  • Category:



Many of the more well known case studies and success stories of social media in recent years have been in the consumer realm. The corporate and B2B space seem to get overlooked, with assumptions made about what social media can and can’t deliver for a business. In fact half of B2B marketers rank social media marketing as the most difficult activity to get right.

The headline-grabbing apps and platforms aimed at a younger, mobile friendly generation have been greeted with a mixture of scepticism and bemusement by many C-Suite executives in the B2B environment… this session, aimed at mid-senior level marketers and communicators in B2B organisations aims to highlight the progress brands are making in the B2B marketing space, discuss how to make social really relevant for your business, and get the support and buy in from senior executives needed to get your social ambitions off the ground.

The event will be followed by networking and drinks for attendees.

 

 



Social Media Week

The Cynics’ Guide to Social in the B2B Space

September 25, 2014 - 5:00 PM - 8:30 PM

Hosted by Text100




Helen Dunne

Helen Dunne

Editor, Corp Comms Magazine

Andrew Grill

Andrew Grill

Global Partner, Social Business, IBM

Lewis Webb

Lewis Webb

Digital Director, Text100

Steven Woodgate

Steven Woodgate

Windows Phone Marketing Manager, Microsoft