Definitely Not Content

Hosted by Dazed

  • Tuesday, September 15, 2015

  • 9:00 AM - 9:30 AM

  • Venue: Main Stage, B1 at Victoria House

  • Category:



Will Hayward is the Chief Commercial Director of Dazed, a print and digital publication that has been at the forefront of youth and pop culture since 1991. This talk is about how the social web has evolved, media brands are reimagined, and why we can aim higher than “content” marketing and the commoditisation of storytelling.

Event Location



Social Media Week

Definitely Not Content

September 15, 2015 - 9:00 AM - 9:30 AM

Hosted by Dazed




Will Hayward

Will Hayward

Chief Strategy Officer, JOE Media