This is Social Media Week London’s flagship digital politics event, hosted by Weber Shandwick.
Despite the hype, the 2010 General Election didn’t materialise as the ‘first social media election’ as predicted. Surely, 2015 has to be? But what has changed in the last five years? Major brands are wired to include social media at the core of their communications strategies, and with impact that opinions shared via social channels have, it is clear that any politician who ignores social interaction online will lose an enormous potential source of support.
Join Weber Shandwick at 11.30am on Thursday 25 September as we seek to explore the extent to which this is embedded into the psyche of political parties, what politicians can learn from brands, and the wider trends we may see for the 2015 election.
In a panel discussion chaired by Adam Mack, EMEA head of strategy at Weber Shandwick, we will address:
- How close has ‘big data’ taken us to understanding voter profiling and behaviour, as if they were our neighbours, and how can parties plan to react through social media campaigning?
- How do political parties balance the national message with targeted, micro-campaigning?
- How comfortable are politicians using social platforms, and how can they interact with a public that demands access?
- What role did big data and social media play in deciding the Scottish referendum?
- How will social rating and feedback on televised debates shift public perception of a campaign in real time?