#SMWLDN

Eduard is YouTube’s Music Content Partnerships Manager for the United Kingdom, spearheading relationships with all the key market players, from major record labels and leading independents, to trade organisations, top artists and music creators directly. His focus is to spot, strengthen and develop key partnerships with content producers to ensure a sustainable growth for the British music industry online. His areas of expertise include rights management; digital marketing and audience development; content strategy and original programming; branded content and fan base management.

As co-founder of Semetric and the Musicmetric suite of tools, Marie-Alicia Chang has played a unique role in shining a light on the value of big data across the music and entertainment industry. Marie-Alicia has spent 6 years ensuring that everyone from DIY to major record labels, streaming services and brands can exploit the marketing/promotional channels and insights now readily available in the digital sphere. Product innovation and thought leadership have ensured Semetric is a world leader and Marie-Alicia is already expanding the company across TV, film, games and books.

Tim is a Founding Partner and joint Creative Director at music media company, LoveLive, which works to generate quality content and new income streams for the industry. With over a decade of music industry experience, Tim oversees the creative output of the branded content activity of the business, working with clients such as Orange, HP, Ford, BT, Microsoft, among many more.

Beginning at just 19 years of age, Tim‘s career in music went from DIY band to fanzine journo, onto the launch of his first 7″ label and eventually to co-founding Transgressive Records with Toby L. The independent label, publisher and management company, which turns ten this year, has worked with the likes of Foals, Flume, Pulled Apart By Horses, Johnny Flynn, At The Drive In, Graham Coxon, The Noisettes and Two Door Cinema Club, to name but a few.

Tim has also recently been appointed to the board of The Association of Independent Music (AIM), which represents over 800 independent music companies in the UK.

Eamonn has been writing about all areas of the music business for various publications since 2001 and currently writes for Music Ally, The Guardian, Q, Live UK, Audience, The Big Issue and M (the PRS magazine), among others. He has been named Music Business Writer Of The Year at the Record Of The Day Awards in both 2011 and 2012.

Ivan is a Creative Director at Ogilvy & Mather London and is the Global Creative Director for Philips. He’s spent the last 2 years working with Philips Sound to develop campaigns for their new headphone ranges aimed at youth markets across Europe. They’ve teamed up with Vice, LoveLive, Les Inrocks and other partners (including bands themselves) to bring new music to urban tastemakers in fresh ways to establish Philips credentials with kids who think Philips only make light bulbs.

During the course of his career, he’s worked on 3 continents doing everything from graphic design and art direction, to web and interaction design, illustration and occasional IT support. His work for brands like Dove, Audi, Philips and Shreddies has been awarded all over the world and a few lucky pieces have even found their way into textbooks, TED Talks and parody videos. He also likes to draw.