BBC Radio 1 hires YouTube stars to stay young and relevant, Universal backs YouTube-focussed label Awesomeness Music to find new talent and Taylor Swift says artists will get record deals based on fans, rather than the other way round – just some recent headlines pointing to the game-changing effect social media is having on the music industry.
This conversation will explore and debate the role of social media in today’s music business. Is it transforming business models? Is it becoming a key influencer in strategic decision-making for labels, brands and media? How is it changing how music content is created and distributed? Is it shifting the balance of power to talent? What does it mean for the old players, and who are the new?
Representing a broad range of stakeholder perspectives, the panel of industry leaders promise to provide lively discussion and expert opinions on the topic. This event is aimed at all those involved, or planning to become involved, in the music business today, whether artists, labels, brands, marketers or the media.
It will be a panel discussion followed by audience Q&As. By attending the event we hope you will gain a deeper understanding of the rapid pace of change in the industry, how social media is playing its part, how to adapt and create new opportunities, music content marketing and how best to engage today’s music fan, and what lies ahead for the future.
- Social stats as criteria for artist discovery and selection: A fair and effective model?
- Analysing music social media: Who, what, where, when, why, how?
- Social media and self-made music stars
- YouTube talent and how to work with them
- Brands as YouTube stars
- Knowing today’s music consumer and what they want
- The future of music content creation and distribution
- Music content marketing: Best practice in a digital age
- Eamonn Forde, reports editor at Music Ally and freelance music business writer