It’s a great irony that as we all spend more time on our phones – ignoring our friends, partners and children – our interaction with content is reducing in length. Social media algorithms have created a dopamine drip, driving an expectation for instant gratification despite our marathon social viewing habits. In this fractional world, where average Facebook video view lengths are less than 2 seconds, Instagram Stories are viewed for less than a second and people are scrolling the height of Big Ben on their feeds every day, how can we capture enough attention to tell a story worth listening to?
In this session, Dom Whitehurst – Head of Digital Engagement at Wavemaker – will show why marketers need to radically rethink the content they produce and the channels that they use to talk to their customers. Drawing upon the behaviour of modern day social media users and reviewing the factors that keep audiences engaged, Dom will show the opportunities to tell stories in a congested and distracting environment.
Attend this session and learn:
- What the behaviour of social users in 2018 looks like and how that will change in 2019
- How to optimise your content to tell stories to suit a distracted audience
- Which opportunities exist to hold attention for longer, and the messages that work well with these platforms and formats