#SMWLDN

31 OCT - 1 NOV




Fire the Creatives, the Audience Has Arrived

Hosted by Way To Blue

  • Wednesday, September 25, 2013

  • 1:30 PM - 3:00 PM

  • Venue: SMWLDN HQ

  • Category:



In this session we will explore whether it’s fans or film studios that really have the edge when it comes to driving engagement in movies and pounds at the box office. With media budgets sometimes supporting mash-ups, re-mixes and other forms of unofficial content alongside trailers and traditional publicity assets, is it time to bring movie marketing into the digital age. Global communications agency Way To Blue have invited platform owners, movie makers and distributors and some unofficial content creators (aka the audience) to thrash it out. And you thought Alien vs Predator was scary?

 

Panelists:

1.       Giles Hadman, Head of Top Accounts, Media & Entertainment, EMEA, Google

2.       Vanessa Bakewell, Head of Entertainment, Facebook

3.       Noel Clarke, Actor, Director, Screenwriter

4.       Matt Risley, Online Editor, Total Film

5.       Lee Thomas, Digital Strategy Director, Big Talk Productions

6.       Dan Southern, Senior Consultant, Contagious Magazine

 

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Event Location



Social Media Week

Fire the Creatives, the Audience Has Arrived

September 25, 2013 - 1:30 PM - 3:00 PM

Hosted by Way To Blue




Vanessa Bakewell

Vanessa Bakewell

Head of Entertainment, Facebook

Noel Clarke

Noel Clarke

Actor, Director, Screenwriter, Actor, Director, Screenwriter

Giles Hadman

Giles Hadman

Head of Top Accounts, Media & Entertainment, EMEA, Google

Matt Risley

Matt Risley

Online Editor, Total Film

Dan Southern

Dan Southern

Senior Consultant, Contagious Magazine

Lee Thomas

Lee Thomas

Big Talk Productions, Digital Strategy Director