This is an independently organized event and not part of the official program. HQ passholders must register separately if they wish to attend.
Peoples’ responses to marketing and advertising are changing. They are overwhelmed and disenchanted with pushy messages and overt advertising. They are actively seeking out brands that satisfy and service their needs and wants.
So, how do we create content that is sought out, rather than forced upon them? How can we influence audiences in a world where people actively block pop ups, dodge display ads and tune out auto play videos? How can brands create compelling video content that draws in audiences and hits business objectives?
When people see content they like, they are 41% more likely to seek future content from that brand and 37% are likely to purchase your product or service! But, seeking out content isn’t just about being entertained, people want brands to provide them with help and guidance via clear and engaging content. Understanding what content customers want (and what works) at each stage of the customer journey is essential to move people from awareness to engagement and beyond. Educating, engaging, entertaining and connecting with viewers frames your brand perfectly to be sought out by customers and to stand out against the competition.
Join Aspect Film and Video and Chris Hedderman, Content Manager at TaylorMade. Chris will provide his client-side expertise and perspective on creating great video content in an age where customers are looking for what matters to them. Together we’ll cover the five factors that need to be in the mix to make compelling video content. This practical advice will discuss frequency, quality, engagement, activation and cost as it relates to video content creation.