Future Proofing: Designing for the Unknown Needs of a New Audience

11:45 AM - 12:30 PM

Hosted by Shutterstock

BFI Southbank: Stage One South Block London SE1 8XT




Shutterstock has always had human-centric design at its heart. In the global marketplace content industry for photographs, vectors, illustrations, videos and music, and where 5.5 images are downloaded from Shutterstock per second, it has never been more important to establish an emotional connection with customers, and maintain it.

This philosophy and its toolkit, can also help companies to continuously anticipate and deliver for their product and emotional needs. Indeed, some of the world’s most disruptive companies credit much of their success to a well-designed user experience. Products that resonate more deeply with an audience, ultimately drive engagement.

Therefore, and as we look to the future, we have to consider how cultural shifts, technological advances and the growing desire for immediacy are influencing the future of human-centric design.

In this session, Tania Philip, VP Product, E-Commerce at Shutterstock, will discuss:

  • The role of human-centric design in solving problems by finding solutions and helping you find that emotional connection with your customers
  • The impact of technology and its influence on human-centric design
  • How to serve the future needs of Generation Z without knowing what they might be today and anticipating customer product and emotional expectations

Venue & Location

BFI Southbank: Stage One

South Block
London, SE1 8XT













Social Media Week

11:45 AM - 12:30 PM

Future Proofing: Designing for the Unknown Needs of a New Audience

#SMWFutureProofing






  • Tania Philip

    Tania Philip

    VP Product, E-Commerce

    Shutterstock

    iamtaniaphilip
Shutterstock

Hosted by: Shutterstock

Shutterstock is a leading, global technology company providing high quality licensed images, video and music to businesses, marketing companies and media organisations. Shutterstock has created a large and vibrant creative platform for professionals to both license content and leverage innovative tools, like Shutterstock Editor, to power the creative process.