The ever-increasing amount of human interactions and data flowing through social networks has increased visibility for brands and simplified brand research. Social networks have become a podium for brands. Online ratings and review sites have gained significant prominence. Businesses can use smart networks to access ingenious ideas and funding. In this session, we will examine how will these changes affect the future of business.
Topics to be explored include:
- With a ubiquitous Internet connection and the dawn of Google Glass, what does easy information mean for the convergence of work and personal life?
- What new possibilities are there now that a business is social across the enterprise and fused with motivated external communities?
- If information is now real-time and transparency is the norm, how does a business stay ahead of the present?
- How can we best benefit from the blend of massive computing intelligence with human creativity in social networks?
The session will consist of the following:
13:00 – 13:30 – Will McInnes, CMO Brandwatch
13:30 – 14:00 – A panel led by Will McInnes: Dr. Jillian Ney of Disruptive Insight, Beth Granter of Brilliant Noise, Guy Kedar of MEC Global, and Charlie Greenwood of AEG
There will be time given in this session for Q&A.
