#SMWLDN

31 OCT - 1 NOV




The Future of Social Intelligence

Hosted by Brandwatch

  • Tuesday, September 23, 2014

  • 1:00 PM - 2:00 PM

  • Venue: Main Stage, B1 at Victoria House

  • Category:



The ever-increasing amount of human interactions and data flowing through social networks has increased visibility for brands and simplified brand research. Social networks have become a podium for brands. Online ratings and review sites have gained significant prominence. Businesses can use smart networks to access ingenious ideas and funding. In this session, we will examine how will these changes affect the future of business.

Topics to be explored include:

  • With a ubiquitous Internet connection and the dawn of Google Glass, what does easy information mean for the convergence of work and personal life?
  • What new possibilities are there now that a business is social across the enterprise and fused with motivated external communities?
  • If information is now real-time and transparency is the norm, how does a business stay ahead of the present?
  • How can we best benefit from the blend of massive computing intelligence with human creativity in social networks?

The session will consist of the following:

13:00 – 13:30 – Will McInnes, CMO Brandwatch

13:30 – 14:00 – A panel led by Will McInnes: Dr. Jillian Ney of Disruptive Insight, Beth Granter of Brilliant Noise, Guy Kedar of MEC Global, and Charlie Greenwood of AEG

There will be time given in this session for Q&A.

Event Location



Social Media Week

The Future of Social Intelligence

September 23, 2014 - 1:00 PM - 2:00 PM

Hosted by Brandwatch




Beth Granter

Beth Granter

Consultant, Brilliant Noise

Charlie Greenwood

Charlie Greenwood

Director of Digital, AEG Europe

Guy Kedar

Guy Kedar

Digital Partner and Social Practice Lead, MEC

Will McInnes

Will McInnes

CMO, Brandwatch

Dr Jillian Ney

Dr Jillian Ney

Digital Behavioural Scientist, Dr Jillian Ney Ltd

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