At our SMW 2015 Future Think we explored what Content Marketing 3.0 might look like.
Mobile Fix’s Simon Andrews will return to look back and review our predictions and look at what audiences can expect from Social Media channels in the coming year.
Also joining the session will be Anna Chapman from leading research agency Crowd DNA to discuss how the superfan became a brand’s best friend
They will map the evolution of fandom from undesirable outsiders to impassioned influencers, Crowd DNA explore what turns people into fans in the first place, what they get from the experience, and the implications for brands.
This is an independently hosted event. To attend you must register for this event separately. HQ Passholders are not guaranteed access.