Global Brand Fragmentation: How to Build Multi-Disciplined Capabilities Across an International Marketing Organization

10:00 AM - 10:45 AM

Hosted by Shell

BFI Southbank: Stage One South Block London SE1 8XT




Besides the continuous need for capability building across all marketing and communications teams, the biggest challenge facing a global brand like Shell is how to leverage all consumer touch points, doing so in an integrated, consistent and personalized way across all channels, devices and in a world where consumers are in control and where media is more and more
fragmented.

In this session you will hear from Americo Campos Silva, Global Head of Digital and Social Media at Shell. Americo is a passionate and experienced marketer with a track record of high performance and delivery of results having worked in different countries in Local, regional and global marketing roles. Currently, Americo is the Global Head of Digital and Social Media at Shell working across all Lines of Business, managing all the aspects of Digital and Social Media for the Shell Group.


Venue & Location

BFI Southbank: Stage One

South Block
London, SE1 8XT





Social Media Week

10:00 AM - 10:45 AM

Global Brand Fragmentation: How to Build Multi-Disciplined Capabilities Across an International Marketing Organization

#SMWGlobalFragmentation






  • Americo Campos Silva

     

    Americo Campos Silva

    Global Head of Digital and Social Media

    Shell

    americo09
  • Toby Daniels

    Moderator

    Toby Daniels

    Founder & Executive Director

    Social Media Week

    tobyd