Global Brand Fragmentation: How to Build Multi-Disciplined Capabilities Across an International Marketing Organization

Hosted by Shell

  • thursday, September 14, 2017

  • 10:00 AM - 10:45 AM

  • BFI Southbank: Stage One

Besides the continuous need for capability building across all marketing and communications teams, the biggest challenge facing a global brand like Shell is how to leverage all consumer touch points, doing so in an integrated, consistent and personalized way across all channels, devices and in a world where consumers are in control and where media is more and more
fragmented.

In this session you will hear from Americo Campos Silva, Global Head of Digital and Social Media at Shell. Americo is a passionate and experienced marketer with a track record of high performance and delivery of results having worked in different countries in Local, regional and global marketing roles. Currently, Americo is the Global Head of Digital and Social Media at Shell working across all Lines of Business, managing all the aspects of Digital and Social Media for the Shell Group.

Event Location



Social Media Week

Global Brand Fragmentation: How to Build Multi-Disciplined Capabilities Across an International Marketing Organization

September 14, 2017 - 10:00 AM - 10:45 AM

Hosted by Shell




Americo Campos Silva

Americo Campos Silva

Global Head of Digital and Social Media, Shell

Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

tobydanza