“Family is a group of people who miss the same imaginary place”
The UK’s family households are changing rapidly and dramatically, from living with extended family, an increase juggling work with family responsibilities – all of which is changing the way families shop, communicate and spend their free time.
Brands and marketers particularly are being challenged to truly engage these diverse and ever-busy tribes. Where are they getting their information from, and what do they trust and how?
The 7stars and The Marketing Store have developed a proprietary tool, The Good Families Guide, which identifies 8 new segments representing modern family life in the UK. They will host a masterclass on the state of the nation’s families and how they’re changing, their brand preferences, online habits and behaviours, the new values they’re building and ultimately how to connect with them.